On the Rise: Designer, Melani Von Alexandria!

We at HIFASH strive to advocate those who are a step above the rest. One of those being Philadelphia born and raised designer, Melani Von Alexandria. She made her debut at the world-renowned Mercedes-Benz Fashion Week in New York City, which is huge accomplishment for any designer. We are proud to announce that she will be one of the designers featured in the premiere issue of HIFASH! More about Melani after the jump -

The Von Alexandria Fall 2010 collection, also known as 'the asian ballerina' is a symbolic creative vision of eclectic power, movement, and romance. The collection transitions from a rehearsal hall to wearable pieces that have strong references on the geisha and her former life as a ballet dancer. The line was inspired by Melani's former years dancing with Koresh Dance School in Philadelphia, this collection is consistent with the Alexandria couture side, a trademark perfectly aligned as a staple for feminine empowerment and eclectic romance. The collection is womanly, sensual and beautiful.

Designer Melanie Von Alexandria explores the significance of innovative beauty in her ready-to-wear, couture and jewelry collections. MVA’s ongoing collaboration with the City of Philadelphia has revived fashion history. The designer’s ingenuity has garnered unwavering support and excitement in her quest to address the daily struggles of a city gripped with violence in cinematic style.

Remarkably, The City of Philadelphia is now Von Alexandria’s official source of confiscated weapons for her jewelry line which named the project, ‘Operation: MWVA—Melting Weapons of Violence into Accessories’ in her honor. The importance of Melanie’s vision allows her as the FIRST designer to melt and sculpt guns confiscated by Philadelphia Sheriff’s deputies into cuffed bracelets, pendants and other accessories. We at HIFASH admire such creativity, especially with such a positive  message! She is definitely  giving jewelery designers a run for their money on the creative angle! The symbiotic relationship in leading Philadelphia business owners to address this issue adds depth to an edgy sophistication.

The designer has now designed for Michelle Williams of Destiny’s Child/The Color Purple, and Olivia Jones.

We can't wait to see what else is in store for this extremely talented woman! She is definitely a designer to watch for!


Please look for more from Melani Von Alexandria in the upcoming issue of HIFASH MAGAZINE!

http://www.melanivonalexandria.com/