On the Rise: Designer, Sheila Frank!

Have you ever looked at a runway ensemble and thought, "That's nice, but where in the world would i wear that to?" HIFASH MAGAZINE is happy to announce that we have found the solution to all of your runway woes, Sheila Frank, an up and coming designer from Pennsylvania. Her collections range from any day "out & about" wear to high fashion, couture designs. In 2007, Sheila Frank began her Swimwear label influenced by pinups of the 40's and 50's and a Resort Swim collection. Soon thereafter, in 2008, Sheila showed a Demi Couture collection in Jan 2008. For her Spring 2009 Collection, Sheila showed a RTW Collection that was more of a party-girl style. Most recently, Sheila showed a RTW Collection for Spring 2010 that is the most wearable/ marketable compared to previous collections. This collection did not include swimwear for the first time, which is Sheila's staple.

Sheila uses her strong work ethic and continuous creativity to focus on the growth of her label and innovation in her designs. A lover of design from eras past fused with modern aesthetics, Sheila believes that all women deserve to look and feel stylish, no matter what shape or size. This sentiment is reflected in her carefully constructed garments and unique designs. An avid animal lover, Sheila never uses leather or fur in her clothing line. Sheila has shown in NYC during two fashion week seasons and donated her designs to many charity events, including Seam Collective's "Forte Fashion Show" for Gilda's Club, "The Purple Event" benefit for Anita Kaufmann Foundation. At the Purple Event, many stars came out to support the reason behind the color. Purple is the international symbol for epilepsy- a condition that causes seizures. The Anita Kaufmann Foundation raises funding to teach fifth graders about why seizures happen and what to do if someone you know has one. Please visit their website to learn more about their cause and you can help! [http://www.akfus.org/]. Other events that Sheila has shown in include the Ronald McDonald House event in November 2009, “Key for the Cure”, the “Pink Ball” benefit for breast cancer, and “Pet Fashion Week”.We at HIFASH cannot wait to see what else is in store for her!

Sheila Frank's current Fall 2010 Collection is called “Death by Paparazzi". This ready-to-wear collection represents the violence that can be associated with aggressive paparazzi attempts and “features the bold color combination of red and white together with patterns developed from dye splatters to resemble blood.”

For more information on Sheila Frank, please visit www.sheilafrank.com.